[Speech Tip] 이 정도는 사용할 줄 알아야, '영어 좀 하네', 인정 받을 수 있어요!
scare up something 마련하다, 이용하다
to find or obtain something that is not easily available
[HBR Jargon] 알고 있으면 도움이 되는 용어!
Me-too positioning 미투상품전략
“me-too positioning” is to try and position very closely to a market leader. This is a relatively common marketing strategy for smaller brands. By aligning their brand name, packaging, colors and product design as closely as possible to a major player, the brand hopes that they will pick up some market share. Their goal is for either consumers to confuse the two brands or to perceive that the two brands are quite similar. And as the me-too brand tends to be quite price competitive, it should achieve a reasonable sales volume, particularly from budget-conscious shoppers.
HBR 아티클에서는 이렇게 사용하고 있어요.
“In 2003, Bayer introduced Levitra, the first competitor to Viagra. The drug had a profile very similar to Viagra’s and a slightly lower price-classic ‘me-too’ positioning.”
– 12월호 아티클, “When Marketing is Strategy” 중에서