[Speech Tip] 이 정도는 사용할 줄 알아야, '영어 좀 하네', 인정 받을 수 있어요!

Mine the Seam       각 부서의 인터페이스를 이용하라

 

HBR 아티클에서는 이렇게 사용하고 있어요!

“That’s when what we call “mining the seams” comes into play: When marketing works closely with other functions to execute key decisions, it can avoid organizational bottlenecks and get things done far more quickly and effectively than in the past.”

 

-7&8월호 아티클, “Decision-Driven Marketing” 중에서       

[HBR Jargon] 알고 있으면 도움이 되는 용어!

Customer lifetime value   고객 생애 가치

“In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer.”

 

HBR 아티클에서는 이렇게 사용하고 있어요!

“It has learned that customers who spend $100 in some key categories often have a higher lifetime value than those who spend the same amount in other categories”

 

-7&8월호 아티클, “Decision-Driven Marketing” 중에서

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