It is worth investment because their decisions will be better informed.
good or important enough to justify (what is specified): advice worth taking; a place worth visiting.
This work is worth the trouble.
That doesn’t mean it isn’t worth trying.
Tokenism is the policy or practice of making a perfunctory gesture toward the inclusion of members of minority groups. This token effort is usually intended to create a false appearance of inclusiveness and deflect accusations of discrimination. Typical examples include purposely hiring a non-white person in a mainly white occupation or a woman in a traditionally male occupation. Classically, token characters have some reduced capacity compared to the other characters and may have bland or inoffensive personalities so as to not be accused of stereotyping negative traits. Alternatively, their differences may be overemphasized or made “exotic” and glamorous.